Visa Offers Platform provides clients the ability to receive qualified transaction information for enrolled cardholders based on predefined offers. This information can be used to provide a seamless shopping experience by providing meaningful offers to card holders and enhance loyalty.
1. Merchant Onboarding
In order to target specific customers for Visa Offers Platform, merchants must be first on-boarded to the Visa Offers Platform community with their specific configuration.
2. Offer Set up
Once on-boarded to the Visa Offers Platform, clients can set up specific offers for their cardholders. When a qualified event happens during a customer transaction, the Visa Offers Platform will notify the client via End Point Messages.
3. Cardholder Enrollment
Through the appropriate marketing channels, cardholders must enroll into the Visa Offers Platform to be able to participate in card-linked offers.
4. Offer Activation
The Offer Activation model can be used for opt-in offers. The cardholder must choose to opt-in for a particular offer and the VOP client will need to activate the cardholder for the specific offer.
5. Statement Credit
For any qualified transaction, the clients can choose to provide statement credits to the cardholder. Clients must provide the exact statement credit amount, currency and user information in the request.