Notify customers of loyalty and offer programs in real time
The Visa Offers Platform (VOP) provides clients access to qualified Visa transaction data of enrolled cardholders. By integrating with VOP, clients can enhance their own loyalty and offer programs in new and powerful ways. VOP accesses the VisaNet authorization stream to qualify enrolled cardholder transactions and send relevant notifications to clients in real time. Additionally, VOP can qualify settled transactions and send relevant notifications to clients. Using these APIs, clients can integrate VOP capabilities to enhance their own web and mobile applications.
Key Features
Enable card-linked offers based off of merchant categories, specific merchants, or specific merchant locations.
Enable statement credit functionality (% cash back) to cardholders based off of qualified Visa transactions.
Access to qualified Visa transaction data of enrolled cardholder.
Why Use It?
Enhance the customer shopping experience
By tying benefits to qualified transactions, customers are encouraged to increase card usage.
Real time purchase verification
Clients can send real time communications (SMS Text, Email, in-APP notification) to their customers based off of qualified transactions.
Acquire new customers and retain loyal customers
Merchants can utilize card-linked offers for acquisition or retention campaigns.
How Does It Work?
Visa Offers Platform provides clients the ability to receive qualified transaction information for enrolled cardholders based on predefined offers. This information can be used to provide a seamless shopping experience by providing meaningful offers to card holders and enhance loyalty.
1. Merchant Onboarding
In order to target specific customers for Visa Offers Platform, merchants must be first on-boarded to the Visa Offers Platform community with their specific configuration.
2. Offer Set up
Once on-boarded to the Visa Offers Platform, clients can set up specific offers for their cardholders. When a qualified event happens during a customer transaction, the Visa Offers Platform will notify the client via End Point Messages.
3. Cardholder Enrollment
Through the appropriate marketing channels, cardholders must enroll into the Visa Offers Platform to be able to participate in card-linked offers.
4. Offer Activation
The Offer Activation model can be used for opt-in offers. The cardholder must choose to opt-in for a particular offer and the VOP client will need to activate the cardholder for the specific offer.
5. Statement Credit
For any qualified transaction, the clients can choose to provide statement credits to the cardholder. Clients must provide the exact statement credit amount, currency and user information in the request.
APIs Included
Merchants API
The Merchants API allows clients to add merchants to the Visa Offers Platform community and participate in the Visa Offers Platform program.
Offers API
The Offers API allows clients to create new offers in the system. Offers API also allows clients to activate and deactivate offers for customers in order to track qualified transaction activity.
Users API
The Users API allows clients to enroll their customers so they can receive information based on the transaction activity. The API also allows the customers to manage their profile by adding and removing cards from their profile.
Rewards API
The Rewards API allows clients to issue statement credits to the customer for qualified transactions.