Visa Sensory Branding
Things To Know
In a digital world where payment experiences are increasingly automatic and invisible, delivering consumer confidence in a payment transaction can be a challenge. Visa Sensory Branding is a suite of sensory brand marks (animation, sound, and haptic) created for such environments on web, mobile, and physical retail point of sale. The Visa brand universally signifies trust, security, and an understanding of available payment options, and these sensory cues were designed to evoke the same emotions that a traditional Visa brand mark would in a physical payment experience.
Visa Sensory Branding is a consumer-facing moment that should be used to signify confirmation when the user pays with their Visa card.
Availability
Visa Sensory Branding is available in all regions - North America, Asia-Pacific, Europe, CEMEA and LAC.
Getting Started
Accessing Visa Sensory Branding Assets
Access to the Visa Sensory Branding assets has moved to Visa Partner, follow the link and complete the self-service application to receive access to the assets.
How Does It Work?
Visa Sensory Branding consists of three sensory elements: an animation of the Visa brand mark, the Visa sound, and the Visa haptic pattern synthesized into one timeline to achieve the optimal consumer experience. In the SDK sample app, you can customize and preview the sequence of elements before integrating the SDK into your solution.
Why Use It?
Increase customer confidence and assurance
The Visa brand signifies trust and security, increasing your customers' confidence and assurance when they pay. Also, the short duration of these sensory cues was designed to give your solution an overall perception of speed and convenience.
Enhance your brand
Visa Sensory Branding offers a suite of sensory cues that enhance your consumers’ payment experience. In consumer research, 81% of users said they would have a more positive perception of merchants who use either sound or animation cues. (Visa internal research, IPG Lab 2017 )
What If I'm Building On Another Platform?
If you cannot leverage the Visa Sensory Branding iOS, Android, or Web SDKs for your solution, please contact your Visa representative or email us to get started.
Features Included
Visa Sensory Branding Elements
The Visa animation, sound, and haptic pattern
Customization
Customizations to the look and feel of the Visa Sensory Branding are allowed in the following attributes:
- Color sets: For the animation, there are two pre-defined color sets which allow you to choose between a blue or white background.
- Custom color background: You can choose a background color of your choice. Then, based on your selection, the SDK displays either a white or blue Visa animation.
- Full screen or constrained view: You can choose to have the Visa animation render in full screen on a device, or in a constrained view in context of other UI elements. For example, in a mobile app environment, you may want to display the Visa animation in full screen, while in a desktop website environment, you may want to display a constrained view of the Visa animation.
- Sound: You can choose to include or exclude the Visa sound.
- Haptic: You can choose to include or exclude the Visa haptic pattern.
- Checkmark: After the Visa animation, a checkmark animation is included to communicate confirmation. You can choose to include or exclude this checkmark.
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