With transaction-level data, Visa’s machine learning predictions could offer real time predictions for merchants such as quick services restaurants. Real time wait times can benefit potential customers as they plan their visit of the surrounding area or choose their restaurants.
Providing merchant wait times at stores can be a valuable opportunity to engage customers. As merchants choose to display their wait times, they can use this opportunity as an additional avenue to promote their business by providing offers and promotions.
Refer to Visa Queue Insights for more details.